S E C R E T
Our studio is an accelerator for new ideas, art, and experiences around the game. Through this model we’ve produced premium brand experiences with adidas, content for FIFA, merchandise with the MLS, independent art shows, self published zines, thousands of jersey customizations, and much more.
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Our daily pick-up games are the heart of our community. They are a vital link to a global football network — shared by word of mouth, organized horizontally, and growing organically. Secret Game proves the undeniable power that grassroots football has to dismantle structures that separate us from each other, our creativity, and the game.
We transform fan culture into a living anthology of bespoke garments, objects, and artworks — creating an unfiltered expression by a global football community, hidden and thriving, within NYC.